By repetitively rewriting customized cold emails, you understand your vision better
I’m very much against doing templated mass-outreach. That is, definitionally, spam. I like the idea of carefully researching, understanding, and sending a thoughtful, personalized email. It isn’t just better for them to receive, it’s tremendously helpful for me.
The problem with a template is you only articulate something once, in a very generalized way that tries to appeal to everyone but actually touches no one.
When you write from scratch to a specific person, you don’t just say the thing verbatim, but you imagine new ways to articulate the thing so that this specific person gets it. The power of custom, time-consuming, 1:1 messages is that you have a whole pool of unique receivers of your message. Through trying to communicate to them, they bring something out of you.
And so I’d bet that you probably don’t understand the real nature of what you’re doing until you send 100 custom DMs about the same thing.