The Death of Technique
I want to write an essay about how—starting In the 1990s—creativity advice was re-targeted for the mass public, and in the process, it got watered down.
There are three general modes that have become mantras for beginners:
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”Art is therapy.” This is found in Julia Cameron’s morning pages and in Stephen Pressfield’s The Resistance. It frames art as self-help, as a kind of therapy. You can’t create because you’re blocked, and once you create, you unblock. This frames the idea that art isn’t about mastery and the struggle and will to attain it, but in feeling good about yourself.
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“Taste is all you need.” Rick Rubin is associated with this new philosophy that technique doesn’t matter; you just need strong opinions. This is a worldview that is easy to adopt, because everyone likes to believe they have good taste without having to work for it. Now with AI, doing the work won’t matter as much as having the vision for what needs to be done. There’s a weird and unfortunate ethos that craftsmanship is redundant, and all you need to know is good from bad.
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“Just show up and it gets easier.” I think of Austin Kleon’s Show Your Work—a book that first introduced me to the idea of self-publishing online—which encourages you to just share your process. Keep showing up. It’s a philosophy that’s unique to the digital age where anyone can publish, and is probably the origin of David Perell’s Write of Passage too. It is the operating mode of newsletter writers. It helps get started. Paired with this idea is The Taste Gap by Ira Glass, that says the more you work, the closer you get to your heroes (I believe the opposite: the better you get, the better you realize your heroes actually are).
There is truth in all of these, but they are half-truths where their opposites are just as important. If you ignore the forgotten halves (analytical study, craftsmanship, embracing challenge), it might actually hold you back and frustrate you.