michael-dean-k/

Topic

marketing

3 pieces

The consolation of taste

· 177 words

Allergic to the term "assistant." Just got an email from Typefully on their new "editorial assistant," and it's filled with all the expected hedges ("we didn't just slap AI onto this," etc.), but it's all anchored in a wrong premise on writing: that writers have a voice, a vibe, a signature style. I think this really accelerated with the whole "taste" discourse. As in, if AI does everything, what's left? Well, my taste!? This is a very lazy thing to anchor your identity in. Technically, every person has some combination of sources that they can point to, likely from lazily curating their inputs, and calling that "taste." But it's something like a false pride. And so these tools just further play you into that illusion: that you have your taste, and your taste is great, and if only you have some algorithm that could capture it. Testimonial (in essence): "It turns my unstructured thoughts into absolutely sick bangers, written exactly as I would." But is your voice that predictable? That's another assumption, that your voice is unchanging.

Medusa of Marketing

· 29 words

It is important to avoid learning best practices for marketing, for that’s like seeing a Medusa that turns your tongue to stone and never lets you be real again.

On the optics of robot armies

· 492 words

Someone should do a shot-by-shot analysis of the UBTech humanoid robot army($100m USD in orders) and iRobot. Do you unlock marketing power by replicating products and cinematics from old scifi? … Separate but relevant, how long until there actually is a robot army? In one sense, I’d rather have two superpowers battle for land with non-human entities, but once you build autonomous machines with the intention to destroy, well, it’s not hard to see how scary a “context malfunction” might be.

I’d imagine there could be a decade of “tele-operated military technology” before anything autonomous is deployed (2040s, if ever), including something like a solider in VR, operating an android, combined with a personal fleet of “semi-autonomous” drones, who can maneuver and avoid on their own, but are directed by the human/cyborg soldier (giving each infantry unit it’s own atomic air-force). I assume this is an area of research, and don’t want to dedicate my imagination towards battlefront acceleration.

Similar to how television brought a shock to the public by televising frontline war, I imagine that by the end of my life, there will be another shock that comes from witnessing the frontier of machine war.

To circle back to this point: is there a world where machine war can be contained and prevent the combat death of humans? My guess is no, but I’m sure this is a common rhetorical point to advance the research here. It’s dangerously naive thinking: (1) it changes the ethics of war (it’s not about human life, but a manufacturing game), and makes war easier to start; (2) it likely isn’t containable; if one robot army beats another, but it doesn’t necessarily advance any objective, then the robots could sabotage infrastructure, take hostages, etc., until concessions are made; (3) a robot with autonomy to make decisions to destroy has one of two mindsets, (a) it is fixated on clear objectives, or (b) it is open-minded to refine goals and handle nuances, both of which are equally troubling.

You’d think there would be policies and stances against integrating AI into the military. Google had one, and this year, they revoked it. I guess they see it as inevitable, and are stuck in the “we need to be dominant” strategy. Realistically, we will always fall into these acceleration races unless we establish some global armistice, but those are complex and very hard to broker; there is only urgency to do this once we cross a line and realize how badly we’ve screwed up (ie: with nuclear). The difference is, as technology advances, (1) the first consequence might be existential, (2) if it’s not existential, but it’s autonomous, it may be too late to contain. I think one of the defining challenges of our century is how to create civic structures around exponential technology that can contain them before a wake-up incident.