michael-dean-k/

Allergic to the term "assistant." Just got an email from Typefully on their new "editorial assistant," and it's filled with all the expected hedges ("we didn't just slap AI onto this," etc.), but it's all anchored in a wrong premise on writing: that writers have a voice, a vibe, a signature style. I think this really accelerated with the whole "taste" discourse. As in, if AI does everything, what's left? Well, my taste!? This is a very lazy thing to anchor your identity in. Technically, every person has some combination of sources that they can point to, likely from lazily curating their inputs, and calling that "taste." But it's something like a false pride. And so these tools just further play you into that illusion: that you have your taste, and your taste is great, and if only you have some algorithm that could capture it. Testimonial (in essence): "It turns my unstructured thoughts into absolutely sick bangers, written exactly as I would." But is your voice that predictable? That's another assumption, that your voice is unchanging.