Vanity audiences
This Influencer Does Not Exist. Opening hook: “Anyone can be a hot girl online now.” The fact that AI characters are getting 100k followers, and 600k views per post is going to devalue audiences. I still think “who” is more important than “how much.” Sure, any guy can create a fake viral account, but what do they do with that audience other than the vanity metric of “big audience?” Better to have 1k followers of high-trust high-value people who support your every direction than 100k who want you for a single false thing that you’re not.