The CVS Test
I heard "Lost in My Mind" by The Head and the Heart and said they sounded like “CVS-brand Fleet Foxes” to my wife. She chuckled. We were in Kohl’s. Maybe in another context I’d appreciate the band, but there is something about department souls that kills the soul of music.
The tinny EQ plays a role, but I guess pop’s original sin is something like its ability to be “CVS-ready.” I couldn’t imagine Fela Kuti or jazz or Brian Eno when shopping for deals. There’s something about chorus structure and harmony that leads to something that is ultimately listenable.
I wonder if a good filter for a song is to have at least a 15-second segment that is “unlistenable” to the person who approves shopping playlists. Consider Karma Police, maybe Radiohead’s hookiest song; it gets disqualified by the noise/effects in the last 20 seconds. No one wants to shop to the sound of a broken computer.