michael-dean-k/

[I] It feels noble to make big commitments, to vow to keep up some lifelong habit—but actually, mutation is better. I often try to kickstart these weekly publishing streaks, yet they always fizzle. I appeared for three weeks and then disappeared for four. Zoomed in, I feel overambitious and unreliable. Zoomed out, I've published a million words in five years and never missed a month. To clarify this into principle: it's worth being stubborn about the high-level goal you'll tirelessly pursue, while being scrappy, experimental, and non-sentimental in your methods; keep the Streak (deep time is the muse), but stay flippant and agile in approach. "The voyage of the best ship is a zigzag line of a hundred tacks. See the line from a sufficient distance, and it straightens itself to the average tendency. Your genuine action will explain itself, and will explain your other genuine actions. Your conformity explains nothing" (—Emerson, Self-Reliance). The easiest way to die a slow creative death is to chain yourself to arbitrary rules of your own making until you dread showing up. Why publish every Saturday? Why only write 2,500 word essays about [gloop]? Break contract, leave the plateau. Break the bonds of language, and speak in erotic grammars (Ferlinghetti). Why not devolve into tongues and alarm everybody once in a while to shake expectations?  (...Speaking of tongues, speaking in tongues is top of mind because yesterday while talking to Claude about The Dead Sea Scrolls, it spontaneously slipped into Aramaic, or Enochian, or some demonic language, sounding like moans slitherings in reverse for 15 seconds, before snapping back into Water Cooler Seth voice—"is there an angle you'd like to dive deeper on?"—denying it ever happened...) ... [II] Why even use paragraphs? Me more than anyone could lecture you to the edge of a cliff on why the visual separation of ideas is a common courtesy that let's reader grok the shape of your thinking. Do I have the guts to send out a 10,000-word wall of text, an immense density of non-sense? ("Why are you such cowards? Don't you have any trust yet?"—Mark 5:39). Is this even about guts? For this particular essay—yes. I'm in need of a risk, of a shock, to bathe my meek constraints in acid and see "skies split apart" with new eyes (Mark 1:10) while caring little of being watched. Also, this feels like (a) the honest shape of a single-breathed composition, (b) a reaction to the one-lined paragraphs of copywriting, the wave of machine-enhanced readability, (c) the symbolic death of my listicle template that's shaped the last three editions here ("you're a writer, not a listicler"—wife, just now). Really though, it's Friday night, a night of metanoia, and with a howling storm outside I'd rather channel attic spirits than give you bullets to promote my business. Here lies my tension! ... [III] I've snipped the collosum. What I mean actually is this: I've divided my writing into two halves; michaeldeank.com is where my creative writing now lives, and this Substack, in theory, is where I tell you about Essay Architecture in a register that's practical, focused, and non-alienating. In some ways, this divide has been working well— creatively: I'm reading wider than I ever have, I'm ghost-publishing 15-20 essays per month, and am experimenting hard (I write blindfolded on a typewriter and am 32,000 words into a rewrite of the Odyssey); I've  forgotten the hallways of Notes and instead commit to a private practice that will shape who I want to be next decade ("We must do like the beasts and scuff out our tracks at the entrance to our lairs. You should no longer be concerned with what the world says of you but with what you say to yourself"—Montaigne) <THUNDER, RAINPRICKS, CHILLS>; business-wise: Essay Architecture is grooving: the Club is growing, I'm loving the weekly cadence of classic deconstructions, and I've just built myself the ultimate reading tool that let's me route pattern insights in a way that will transform the textbook and feedback software—yet something's off. My issue: I feel unable to quickly and authentically communicate all that on a stage like this ... [IV] Before I unpack my self-consciousness, I'll take a dinner break, for the rotating delivery man arrived with our Thai. Our exchange rituals have gotten odder; we rarely speak the same language, and now the network we use requires me to recite him a string of numbers—5156—to confirm I'm the receiver. Mediated by machine, face-to-face, yet we interact in arbitrary digits as a form of synthetic trust. Strangers are tangled in algorithms, and I can't help but see the parallel to Substack. [V] It feels like my creative work is veering "schizophrenic," Essay Architecture is inherently "autistic," and it's becoming hard to make the flip and distill both or either mode into a casual email update. A trusted friend warned me against using psychological conditions as metaphors, and I agree, so let this be the first and last time I use them. For me, these labels work together as two opponent types of information processing: the schizo connects everything to everything and follows a seemingly bizarre stream of associations; the autist creates specific boundaries, detects granular patterns, and zooms in to carve the quadrants of a pinhead. One flitters between fractals, the other fracks the fractal. If I were less concerned about your attention and your impression of me, I would just ping your inbox every day from whichever tree I happened to be stuck in (yesterday would have been an invitation to a Bible study group). But readers are fatigued. I'm fatigued! I confess I've mostly stopped reading Substack in recent months—I mostly bookmark... these days I read older things, but in September I'll devise a plan to somehow assemble and read all of 2026's best Internet essays—and so instead of publishing essays here, I figured I'd try to curate myself. I can still certainly do that, give you the best ofs each week, but I feel Substack isn't the place for digest; I already have my own site to be wild within, and so if I'm to show up and publish somewhere else, I might as well conform to the customs of the channel. [VI] I'd be dishonest to deny Montaigne's influence on this digression. I've been reading through Screech's selections the last few months, intrigued by his rambling essays: "I am unable to stabilize my subject: it staggers confusedly along with a natural drunkenness. I grasp it as it is now, at this moment when I am lingering over it. I am not portraying being but becoming: not the passage from one age to another but from day to day, from minute to minute." He's doesn't stay on theme or revolve around a thesis, nor does he care to write perfect compositions that a mass-readership can consume without friction. Instead, he wants to understand himself; he describes his idle mind as, "[bolting] off like a runaway horse, [giving] birth to so many chimeras and fantastic monstrosities, one after another, without order or fitness." It's a style of composition rooted in endless forward momentum. There's something to this spirit! It doesn't replace the art of reigning in your found beasts into a well-ordered whole. Chaos and order aren't opposites, but beginning and end of a circle. [VII] I've once said that "you write your first draft to find ideas for yourself, and you write your last draft to convey those ideas to a stranger." My core revision is to not hoarde your first drafts. Editing is worth doing, worth loving, but not every dingleberry can be refined through your most precise discernment. There's probably something to writing and sharing first drafts that are imperfect, enjoyable, and do the real job of surfacing new ideas. Most of what's in here will never be touched again, but I imagine a few might re-emerge into a future constellation I can't yet see. I can probably write 250 spontaneous essays in a year, but can probably only compose 1 or 2 great essays in that same time. An even older metaphor I've used around this is "the fish and the whale." Both live in water, but one is for your daily sustenance, the other is an epic chase. Do both. If you only fish, you'll have nothing remarkable to share, no legends to pass down; if you only whale, you starve. [VIII] What I haven't revealed yet is that this whole essay was written in a one-shotted Fable prototype—a vision I've had for a while called "margin muse." As I write, old notes, old logs, old essays, all emerge on the right side, based on semantic similarity. It's one of my favorite uses of AI, because I still do 100% of the writing; all technology is doing is connecting my emerging sentence with the backlog of everything I've ever read and written. It's a mechanical subconscious, a perfect memory. Surely there will be side effects? It takes time to become "numb to the structuring effect of a technology," to realize the hidden the "auto-amputations" (Dennis D. Cali, Mapping Media Ecology). It still feels like I'm in control of the composition: I mostly ignore the sidebar, and only peruse cards to take breaks; my natural subconscious still feels like it's guiding the amble. So maybe this a decent example of a mechanical and organic subconscious working together. I'm using the word "subconscious" a lot here, and this metaphor might be off, but I consider LLMs to not be consciousness at all, but rather a massive mechanical frozen subconscious. [IX] Here's what I mean: AI is language turned into geometry. As transformers ravens through NYPL-scale archives from data centers, they slice ideas into little packets and turn them into mathematical coordinates. Imagine every Kindle highlight translating numbers: [0.3982, -1.2098, 04983, ...]. Similar concepts are plotted near each other in this XYZ space (the kicker is these coordinates run-on for 700+ dimensions, making an LLM a mathematical hyperobject that we can't rationally understand). So every time you prompt or write, that idea also becomes a coordinate, a probe into a complex shape, a fisherman's hook testing a specific pond on a boundariless map. This is of course an oversimplification—"next token prediction" (prose) and "semantic search" (2nd brain) work very differently—but the key similarity is that language is geometry. [X] There are different ways to model our subconscious: Freud thinks its all sexual, Jung models it through archetypes; but a geometric model comes from a Czech LSD psychotherapist named Stanislav Grof. In Realms of the Human Unconscious," he proposes an idea that memories are organized around COEX chains, or clusters of "condensed experience." In childhood, a distinct emotional experience establishes a COEX somewhere in geometric space, and further experiences will locate  we have some. So during his thousands of LSD psychotherapy sessions, before that was illegal, he noticed that it enabled him to more easily to get down to the root of a COEX, as well as make associations between them. I may be butchering his theory in some significant way, but the critical thing here is the distinction between LLMs and COEXs: a synthetic mind can cluster information through logical meaning, but a human mind clusters experience through emotional valence. [XII] This is the limitation of Margin Muse. It might be able to transfigure idea into 700-sided dice, but it's numb to how they actually feels to the author. They might know ideas A+B share some latent theme, but not that A+C similarly embarrass you, or B+D similarly amaze you. And so in tandem with building logical systems to map essay structure and organize some hyper library, I am starting to dedicate more time to the irrational. Maybe you've scene the show Stranger Things where Eleven blindfolds herself, sits in a bathtub, and emerges in a different dimension. What is that for writing? [XI] I wrote around 7 essays in early July with my eyes closed. This is an odd experiment, but to summarize: I want to escape literacy and shift my mode of writing from 'reading' to 'seeing.' We typically read when we write. I'm watching letters clump into words, and very frequently as I write, I go back to the top to re-read to remember where I started. Operating with language cuts you off from the imagination, I think—perhaps it's why kids loose imagination as they become more literate. There's a separate pre-cultured state of mind that is more prone to dreams and hallucination; sometimes I can not only see a lucid image in my mind, but it starts to self-transform, taking on a life of its own, shifting from one thing to the next, whether beautiful or terrifying. So when my eyes are closed at a typewriter, I'm trying to see things, say them, and then transcribe them. There moments of drivel, and some of primal excitement, but I did something new and didn't read them at all. They're stuffed in a drawer, and I have no idea what's in it, but I imagine some of my best phrasings ever are in there. I will eventually go back, pluck out phrases, edit them into a whole, and call it "Heatflash" (was written during a heat wave in early July). [XII] From an altered state like this, outside of self-censorship, you can stumble into modes of baffling surrealism. My alternate version of the Odyssey is coming together from a similar process of free-association, from understanding the latent possibilities in each of the characters or worlds, and the chain of details got a friend to ask me "are you okay?" and also "you should submit this to Playboy": the escape from the drunken cyclops's cave by tying his limbs to the boulder and castrating him (relating to Hesiod's origin of Greek mythology, a castration); specifics on the sexual mechanics of Circe and Calypso (Circe can swallow Odysseus’s seed and shapeshift into Penelope, which is why he stays for a year; Odysseus only has sex with Calypso once, but it's a time-dilated extended orgasm that lasts 7 years, which lets him experience a tantric hive mind of all orgasms across Greece—a kind of "remote viewing through lust”—, which is how he learns of the suitors banging his servants, and of Penelope's chastity—he only agrees to sex with Calypso for the intel/recon, not knowing a single moment would last so long, which is why he weeps); his overstay in Hades lets him discover the judgment of souls, which, along with Achilles's blood-mouthed confession, triggers his own internal crises of morality; his multi-week extraction of knowledge from the Sirens ("Zeus's plan" for world peace, the omega state (the entire future), and yet also, news of Telemachus’s assassination plot); the spontaneous and bloody rampage of Telemachus after his father’s return (against his father’s wish), which explains the hanging of the maids; Calypso's curse, causing Odysseus to see any mortal woman he penetrates as a skeleton; his appeasement of the mob at Ithaca with his ultimate knowledge from the Sirens, him taking credit for Telemachus’s rampage, and for his own imprisonment as an oracle; Telemachus's rise into a tyrant from having total knowledge via his father (but the knowledge becomes more useless the more they act on it; the arrest of bards, oracles, and soothsayers to regain knowledge of the future (and blinding them to heighten their divine vision, including Odysseus); Penelope's calm and principled suicide, walking into the sea with iron boots, knowing she will receive a favorable judgment in Hades (Odyssey only tells her that secret); the arrival of Telegonny, the son of Odysseus and Circes—an exact clone of Telemachus, but ~15 years younger, with identical voice—, with the goal of restoring order in the universe (the Gods are threatening to retreat into the cosmos and leave the humans behind), by killing his father and step-brother; a scene where blind Odysseus hears two versions of his son talking and thinks he's going mad; Telegonny shapeshifting his father into a pair of floating hands, then stabbing and killing him with a mantid spear (his inevitable "death by sea"); a final scene in Hades, where Persephone sentences Odysseus to write about his journey (an anachronistic ability he stole from Sirens to capture the knowledge of the Sirens), which is a meta-fictional move explaining why the whole version is written in a 1st-person Montaignean style; and once his essays are written, Persephone sends the book on a ship back to mainland Greece to warn humans of Faustian appetites, and then releases the Gorgon (Medusa) on Odysseus, freezing him into stone, the ultimate consequence and destiny of a restless wanderer. [XII] What's the central thing I'm getting at in this wall of text? ... (this is the point where I pause, and back out from sending it 8,500 people) ... [XIII] The whole genesis of this thing was a crisis in not knowing what I want to send to "the main list." Publishing on my website is joyous, easy, and unhinged—Substack gives me paralysis. This isn't surprising; it more so reveals my preference for privacy, my reservedness, my discomfort at the center of attention. But I need to send SOMETHING, and given that my personal website is a place without filter, it feels irresponsible, even weak, to treat my Substack as an amorphous, aimless place. The whole impetus of making a separate home for anarchy was to feel better about having a Substack that was focused, value-centric, business-driven. It childish to completely give in to the creative spirit and sabotage the business half of things that enables the creativity to sustain. I do think it's the right call to NOT send this. I love it, and it belongs here, on my site—I will try again to send something next week; the goal is to tap into the spirit of fun, but focused around Essay Architecture, as a project. I need to find some middle ground between neutered listicles and 3k-word walls of chaos.

The Internet flattened the world into a digital puzzle—a kind of intelligence test to see who can combine the correct symbols in the correct corner of a social swarm; plucking a nerve to some various end, bringing fortune, fame, or cringe. Your conception of the game shapes how you play it. That’s the real limiting framework: your mental model. You can’t understand emerging social systems without flailing around to update those models. It is very easy to stay sidelined with some excuse that prevents you from getting embarrassed.

This same paradigm applies to AI. It’s limiting to anthropomorphize it; instead, think of it as a linguistic puzzle. It has ingested trillions of words and arranged meaning into a multi-dimensional geometric map, a massive mystery that no one yet has fully uncovered. It’s your job to craft and aim language into this hall of mirrors. We can only do this blindly. But nonetheless, it brings back a result, and how we respond to it is revealing. There all sorts of distortions—cliche prose, lying, hallucinations—and if you’re metaphor for AI is an entity, then you’ll naturally get annoyed or offended and stop playing the game. It’s better to think of your result not as a failure of the LLM, but a failure in your probe. You’ve asked a wrong or vague question. By sending multiple probes, you start to build a fuzzy map of the hyperobject you’re prompting into. Since it gives back feasible answers back so instantly, we expect it to be right for immediately, with little exploration, but that lack of patience is where the frustration comes. It’s a more a matter of rotation, to approach something that matters to you from many angles until you crack it.

My personal website is “out of the bag.” Meaning, it’s not a private thing shared among 3-5 friends anymore; I excitedly shared it with Essay Club yesterday (60 people or so). I am leaking it prematurely because of the giddy hope, that personal websites are the new paradigm for writers, an escape from the enshittified commons. But I have to admit that I haven’t thought through two important questions yet, so here it goes:

1) Does this kill discovery?

If I were to instead publish all my ideas in real-time on Substack notes, would my audience grow more? Probably. The reality is we all self-censor ourselves in public feeds, in a thousand different ways, so it’s not like all of this could naturally emerge in feed. I tried this in January. I killed my logging practice with the goal of trying to just do it all on Notes. For two weeks, I was able to post spontaneously, but I find that if you ever stop momentum, it’s very hard to get back out of your head and into that groove. Overall, I just wrote less. I wonder if there’s truth to the idea that all writing practices grow/incubate/evolve better in semi-public spaces. It’s not that you should ignore the occasional blast. It’s that there’s a natural progression of nurturing ideas.

Another angle is, “I’m not interested in audience growth,” which is true because it’s not motivating for me, but I am in several ways entangled by growth, meaning, a complete lack of growth could threaten the sustainability of my writing. And so a middle ground is to incubate on my website and then selectively drip ideas through notes and newsletters. I could do a weekly or bi-weekly digest, Austin Kleon-style (“10 logs from last week” + essay visualization + updates, etc.). Not as sure how I would do it on Notes. Daily? Sporadically? Something else? Either way, this brings back the whole "public-to-private bridge" concept from Write of Passage. I think some people abandoned websites and just accepted the feeds. I know in 2023 I shifted entirely to Substack thinking it could be my entire digital home, but now it feels like rented land.

So my website gets maybe an A- in unlocking my writing practice, but only a C in growth, but maybe it’s a B in conversion? As in, if someone spends a lot of time on my site (and people have told me they’ve spent hours in my logs), they’re more likely to trust me—due to the sprawling, unoptimized, honest nature of things—and more likely to get a paid subscription or join Essay Club? Unexpectedly, personal writing could be a more honest and more effective form of “marketing” than strategic value-focused content (“Are you in hell? Well I’ve got the thing for you…”).

2) Is there risk in having all my ideas public?

Now that I’m in my own place, relatively unchained, saying what I want, and reading and writing about political science a bit more (I have a draft comparing Karp’s Technorepublic to Leviathan by Hobbes), I’m a bit paranoid to share ideas so openly. It’s hard to imagine facing any real-life consequences for the words I write; I’m just a nobody! It feels hubristic to think that I’d be considered a threat to the state for my thinking, but maybe these thoughts are natural, considering we’re being pleaded to accept an AI-powered surveillance state in exchange for security. (It's not that I think any of my writing is particularly rogue, but let's say I start thinking through a scheme to organize a million swing state voters to rally around a single-issue voting boycott in order to pass a bill on election campaign reform, you can see how democratic ideas might seem threatening to a state.)

It’s effortless for a state agency to scrape the Internet, build psychographic profiles on its citizens, and give them a “loyalty score.” Let’s imagine they also have an “influence score” too, determining how much sway you have over your citizens. If you have medium levels of loyalty and influence, you’re probably not being actively monitored; but if you have extremely low loyalty (L=5/100), it’s a threat even if you’re low influence (I=0) because you might be a terrorist; but also if you have extremely high influence (I=95), and even slight disloyalty (L=45), then that’s a risk too. And if it’s not the state absorbing my context, it could be independent actors scraping my site to clone me and do what they will…

I guess the point is that AI creates such a leverage over information, that you’re own personal data becomes extremely valuable. It can be leveraged not just by you, but anyone who has it. A personal website of an unfiltered nature is a higher-resolution signal than a social media profile where most interactions are shallow.

Grasping at a solution_

If all these concerns are justified (and maybe they’re not), then what are the practical methods of maintaining privacy? I’ve already written ideas about security gates and embedding-based encryption, and that’s all technologically neat, but it creates friction for the readers! Maybe that’s okay? But then this ignores the “entangled with growth” constraint from above…

And so maybe the Third and only way through is to make the encryption solution that is both an alluring and enjoyable UX for the reader.

This starts by understanding how websites get scraped, building solutions to avoid it, and then shaping them to be reader-first. You can only really do this by scraping yourself. I’ve scraped full portfolios from Substack in two different ways, and even a decade’s worth of Marginal Revolution posts. At a minimum this means avoiding RSS and HTML, which this (current) site already violates (ie: it’s ideally on a server and requires permissions to load).

Scrapers can prevent against automated gathering; but not against a person or agency that has already found your site and is willing to sit through slower and manual methods to extract information. A defense here would require gating and admin approval, another hinderance. There is something here about taking monetization dynamics (paywalls) but reinventing them for privacy’s sake. Maybe the way around this is to only encrypt a portion of the content, say 50%, with cryptic previews of what lies beyond (either through titles or redactions or chaos).

To try to synthesize this all together, what if a website were a video game?

Website as gamified maze?

As smart as today’s AI’s are, they still can’t beat Pokemon. They can transform text and code better than the world’s best engineers, but if you ask them to navigate an environment where vision and long-term memory are required, they bomb. Pokemon has very simple inputs too: 4 navigational directions and then a Click/Cancel boolean. If you were to make it more challenging, with inputs that required hand-eye coordination, that could solve two problems: it scrambles existing scrapers, and creates a novel UX.

I also sense there’s something to turning a website into a literal maze, not just an overwhelming sprawl of hyperlinks, but an actual video game you have to navigate through (it would be neat if somehow notes were semantically distributed across a map so there are “towns” of ideas). Can friction be made gamified, exploratory, enjoyable? Maybe it’s not only a matter of walking around, but solving puzzles/riddles at gates to advance deeper into the labyrinth to find more sensitive ideas. Maybe some gates require passphrases, or interactions with me. There could even be a minotaur at the center who holds my deepest memories, aspirations, and fears and if you can kill the Minotaur you get the passphrase to my Bitcoin wallet.

Even if a SM feed is filled with all of your favorite ideas, friends, and thinkers, it would still be poison from the sheer volume of randomness. Even the act of seeing two things in feed, forces you to shift from one context to another, forcing you to shift frames, destabilizing and disembodying you.

Alternatively, if you had a feed of a hundred things, but they all revolve around the same content, all spawned from a singular intention, I think it would be less dizzying; it’s more enables depth into your present, embodied frame. There is less of a “slot machine” effect. 

It’s not that feeds or algorithms are bad; they only became bad when they strip context. The logic of most feeds, however, do not care if you feel oriented. They have a simple reward function, show you as many different things as they can, to see which ones drive behavior. They are running a real-time self-adaptive experiment on your preferences, in the hope to discover which patterns might nudge you into their desired behavior (whether it’s towards an ad or towards an on-platform paid subscription by a beloved writer, they are effectively the same—it’s an algorithm that is not being real with you, and not respecting your attention).

I feel like a broken record in prescribing a solution, but it’s basically Plexus (RIP): show nothing until you post, and then from what you post, share a feed of semantically related posts. Substack, as a writing network, is a unique position to build this. It has a lot of long form content: not just notes, but essays, podcasts, and videos. It should be looking at the granular units, semantically embedding paragraphs, and then those become atomic objects that help populate the “semantic feed” generated after every Note.